The genre I chose to research was horror. The target audience for this specific genre is 15-25 year old's who tend to enjoy thrillers. Most movies that fall under the horror genre have a main character that is being terrorized by something, and often times, they have to figure out how to stop it. Some genre conventions that take place throughout most horror movies is a dark setting, a threatening entity, sting sounds, and lighting(low-key & back light). The institutional marketing usually consists of suspenseful trailers, and events to build up hype for the movie.
This film is a twist on the modern smile. It consists of a woman being cursed by this "smile," and she investigates further. As seen in the trailer, this film has a main character being terrorized by an entity, low-key lighting, and multiple stings. 'Smile' embodies the horror genre completely as it deals with a supernatural entity, an underlying theme, and the immaculate cinematography. The movie's play on a smile represents a deception. When anyone thinks of a smile, they instantly think of a happy one. This film shows the smile as being a curse. A classic twist on societal norms is constantly seen throughout this move, and it embodies the new horror norm completely. Therefore, this film personifies horror.
This film plays on the classic fear of clowns, with a dark twist. The main villain, Pennywise, is an otherworldly creature in the form of a clown. In the trailer, it showcases the classic score for pennywise, numerous counts of dark lighting, a supernatural creature, and a psychological thrills. This movie plays on the idea of innocent children. The 'Losers Club' consists of middle schoolers dealing with a literal monster. Like Smile, there is an underlying meaning of a loss of innocence and shared trauma. Adding on, although this may be a horror movie, it is ultimately about the deep rooted connection between friends. As the kids in this movie rely heavily on the bonds between them, their friendship eventually overpowers this evil. This film is shocking, frightening, and grotesque as some killing scenes pull the strings of what is socially acceptable. The idea of children being tortured and killed is not a popular idea because it is a sensitive topic. Also, showcasing trauma within young teens is not usually publicly displayed as many viewers may find it utterly disturbing. This is a remake, however this adaptation pushed the 'norms' for usual movies in this genre which ultimately makes this movie embody the horror title.
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